Selling a home in Cloverdale, Langley or South Surrey, BC starts with two numbers, not one.

What it would sell for, and what you’d actually walk away with once the mortgage is paid out. They’re different figures, and I’d rather you knew both before a sign goes up. Then a plan for the weeks in between, and a report every week that shows you exactly what the marketing is doing.

No pressure and no deadline. I’m licensed with Royal LePage Wolstencroft and based in Cloverdale, and I work across Surrey, Langley, White Rock and the Fraser Valley.

I’m here to guide you and answer all your questions, so you feel confident moving forward with whatever decision.

Caroline Jeklin, REALTOR®
A staged, sunlit living room seen from an open deep-green front door, with pale oak floors and one moving box taped shut inside the doorway, house keys and a folded document resting on top of it

Four things sellers ask me before anything else.

Short answers here. The long ones are in the playbook and the conversation, and none of them come with a deadline.

Caroline Jeklin seated at a kitchen table in a bright home, with her Royal LePage President’s Gold Award mark

What’s my home actually worth?

Not what the online estimate says, and not what the neighbour’s listing is asking. It’s what comparable homes have sold for in the last few months, adjusted for what’s different about yours, then read against what’s for sale right now — because that’s your competition. I’ll give you a range and the reasoning, and you’ll see every comparable I used.

Ask me for an evaluation

What do I need to do before it goes on the market?

Less than you think, and more carefully than you’d expect. Buyers get romanced by a staged room and then notice the baseboards, the light fixtures, the grout and the caulking the day they move in. I spent seven years in development and construction, and those are the things I’ll walk through your home looking for. We fix those, declutter, and photograph it properly. A big renovation is a separate conversation, and I’ll tell you honestly whether yours would come back.

The playbook has the room-by-room list

What does it cost to sell?

In BC there’s no Property Transfer Tax on the selling side; that’s the buyer’s. What you will see: REALTOR® fees, which are a term of the listing agreement and go through in plain numbers before you sign anything; GST on those fees; your lawyer or notary; the mortgage payout, plus a penalty if you’re breaking the term early; and adjustments for property tax and strata fees to the possession date. The number that matters is what’s left.

What You’ll Walk Away With: run your own numbers

How long will it take?

It depends on the price, the home and the month, and I won’t pretend otherwise. What I can tell you is what comparable homes took, and then show you every week how many people saw yours, where they came from and what they did next — so if it’s slow, we’ll know whether it isn’t being seen or it’s being seen and passed over. Those need opposite fixes.

See what’s sold nearby
Caroline Jeklin, REALTOR®, standing outside a home in a camel coat, photographed in an arched frame
Caroline Jeklin, REALTOR®Royal LePage Wolstencroft · Cloverdale

Why sell with Caroline

You’ll see exactly what your marketing is doing.

Most sellers find out how it’s going by asking, and get an adjective back. You’ll get a report every week — how many people saw your home, where they came from, and what they did next — so when we talk about price, we’re both looking at the same evidence.

I came to real estate after seven years in development and construction, so I know what a buyer will notice in your home before they do, and I’ve lived and worked in Cloverdale, Surrey, Langley, White Rock and the Fraser Valley for over 20 years. Whether you’re selling, buying, or doing both at once, you get the same thing: what I actually think, and the room to decide.

Transactions, 2021 to 2026
57
Price range handled
$302K to $4.2M
Closed volume
$53.7M

Figures cover 2021 to 2026 and are current as of August 2026.

How I sell a home.

Four things every listing of mine gets, and a sample of the report so you know what you’re looking at before you see your own.

  1. Weekly reporting you can actually read

    Impressions, engagement and where the interest is coming from, every week, for as long as you’re listed. Numbers, not reassurance.

  2. Paid social built around real buyers

    Campaigns aimed at the specific people who buy your kind of home in your area, not a boosted post. On a recent Cloverdale listing the Facebook and Instagram campaign clearly outperformed Google Search, so that budget was paused and moved — the kind of decision the report lets us make in week two instead of month two.

  3. Photography and video that earn the click

    The listing’s first impression is a thumbnail. It has to survive being scrolled past, and the home has to look the same when the buyer walks in.

  4. Full MLS® syndication

    Distribution across every consumer portal, which is the part every agent does and none of them should charge you for as a feature.

Marketing Exposure Report

Week 6 · campaign to date

Your home has been shown 12,400 times across Google Search and Facebook & Instagram, 380 people have clicked through to take a closer look, and 21 buyers have reached out or read your listing in earnest.

Total impressions
12,400
People reached
4,300
Clicks to your listing
380
Enquiries
21
Facebook & Instagram58%
Google Search42%
Sample report — illustrative figures, not a past campaign. Yours arrives every week for as long as you’re listed.

The whole path, so you can see it before the sign goes up.

Every sale has the same six stages. Knowing what’s coming is most of what keeps it calm.

  1. The conversation.

    What’s the goal, where are you going next, what’s the timing. Not the price — that comes second, once I know what the sale is for.

  2. The two numbers.

    A range for what it would sell for, with the comparables I used, and what you’d walk away with after the mortgage payout and the lawyer’s account. Start with what you’d walk away with.

  3. Getting it ready.

    The finishes buyers notice on move-in day, fixed first. Then declutter, stage where it earns its keep, and photography and video that survive being scrolled past.

  4. On the market.

    MLS® syndication, paid social aimed at the people who buy your kind of home, and a report every week. If it’s being seen and passed over, we’ll know, and we’ll know what to change.

  5. The offer.

    Price, deposit, subjects, and the completion and possession dates, explained line by line before you sign. In BC the buyer also has a three-business-day rescission period after acceptance; if they use it, they pay you a fee. You can accept, counter or decline.

  6. Subject removal to keys.

    The deposit lands in trust, the buyer’s inspection and financing get done, then your lawyer or notary, the payout, and keys handed over on possession day. The playbook covers this stretch in order.

Stages three and four are where a sale is made or left on the table. Get the Sign to Sold playbook

Run the numbers before you pick a price.

What you’d net, what it’s worth, and what’s actually sold nearby — in that order. The headline net is free to see; the line-by-line sheet and a PDF to keep take a first name and an email. A mobile is optional: it’s for a two-line text if a rate move changes what your numbers mean, never a call you didn’t ask for. The evaluation is me rather than a formula, so it needs the address and somewhere to send it.

Free playbook

Sign to Sold: A Seller’s Playbook

The part nobody writes down is what happens between deciding to sell and handing over the keys. This is that part, in order, with the decisions that matter.

  • The pricing decision: which comparables to trust, which to ignore, and how to read the first two weeks of showings
  • The room-by-room prep list, from the finishes buyers notice on move-in day to what’s worth staging
  • What the weekly report is telling you, and the two opposite fixes for a home that isn’t selling
  • Offers: subjects, the deposit, the buyer’s rescission period, and how to compare two that aren’t alike
  • Subject removal to possession: what your lawyer or notary needs, the payout, and the state to leave the home in

A copy lands in your inbox and the playbook opens straight away. I do not sell or pass your details to anyone, and you can unsubscribe from any message. No follow-up call unless you ask for one.

“…to make sure I understood the market, the pricing decisions and what would ensure we met the timeframe I required.”Manuela Myers, sold in Cloverdale · Google review

Everything I’d tell you anyway, written down.

The four that matter most when a sale is the first half of a move. Free, readable on a phone, and no call required.

What it’s like, according to people who sold.

  • When I needed to sell my home in Cloverdale quickly, I turned to my neighbour, Caroline Jeklin, to help me. Within 4 days she helped me stage, photograph and list my home, then held an open house. By day six I had an offer and by day 7 it was sold. She was efficient, friendly and reliable and went out of her way to answer questions, address concerns and to make sure I understood the market, the pricing decisions and what would ensure we met the timeframe I required. I highly recommend Caroline, if you want competent personalized service.

    Manuela MyersSold in Cloverdale · Google review
  • Caroline was a professional and guiding hand during our sale. She knew the market, advertised well, and maximized negotiation. We secured an excellent result in a short time. When we needed assistance with pre-move services, Caroline offered referrals that were high quality and proven. Having Caroline in your corner, is like having a trusted friend looking out for your interests!

    Melissa OliverSold with Caroline · Google review
  • Caroline was great to work with! She helped us sell our home and find a new one in a pretty tough market. Selling our home in a buyer’s market felt stressful, but she pulled through for us and made it happen. She’s extremely knowledgeable and helped us score a great price on our new place. We’re really happy with everything and would definitely recommend her to anyone buying or selling a house. Thank you Caroline!

    Kam BasranSold and bought · Google review
  • Caroline helped us sell our home and find the perfect townhouse. She took the time to truly understand our needs and preferences, listening carefully to what mattered most to us. The entire process was transparent, well-organized, and seamless. We always knew what was happening and felt fully supported every step of the way. Caroline’s dedication and attention to detail were exceptional—she consistently went above and beyond. We couldn’t have asked for a better real estate experience and highly recommend her to anyone looking to buy or sell a home.

    LeeAnn LebertSold, then right-sized · Google review

Every word is the client’s own. Read them all on my testimonials page

Seller questions, answered the way I’d answer them in person.

Eight I get asked most. Where a tool or guide goes deeper, it’s linked from the answer.

REALTOR® fees, which are set out in the listing agreement we sign and are negotiated, not fixed; GST on those fees; your lawyer or notary; the mortgage payout and any penalty for breaking the term early; and adjustments for property tax and strata fees to the possession date. There’s no Property Transfer Tax on the selling side in BC. What You’ll Walk Away With puts every line on one sheet.

I don’t. You do, with the evidence in front of you. I’ll bring the comparable sales from the last few months, what’s competing with you right now, and what’s different about your home. Then the first two weeks on the market tell us whether the price is right, and the weekly report shows us why.

Fix the things buyers notice on move-in day first: baseboards, light fixtures, grout and caulking. Then declutter, and stage where it changes the photographs. A larger renovation is a separate conversation, and I’ll tell you honestly whether I think it would come back for your home, before you spend a dollar.

We go through it line by line: price, deposit, subjects and how many days the buyer has to satisfy them, and the completion and possession dates. You can accept, counter or decline. In BC the buyer also has a three-business-day rescission period after acceptance; if they use it, they pay you a fee of 0.25% of the price. If there’s more than one offer, I’ll set out how they compare, not just which is highest.

Yes, and many of my sellers do. The tools are a subject-to-sale offer on the next home, bridge financing to cover the gap, or completion dates set a few days apart. Which one fits depends on your mortgage and the market that month, so it’s worth a conversation with a mortgage broker early, and I’ll point you to a good one. The buying page walks through the other half.

The form where you tell the buyer what you know about the home: past water damage, unpermitted work, the age of the roof. It isn’t mandatory in BC, but most buyers expect one, and a full and honest one protects you later. I’ll go through it with you line by line.

The contract usually says the buyer gets the home in the condition it was in when they viewed it, apart from ordinary wear, empty and reasonably clean. Keys typically change hands at noon on possession day, through the lawyers or notaries rather than in person. The playbook has the move-out list.

I won’t answer that with a date. I’ll tell you what comparable homes are selling for this month, how long they’re taking, and what would have to be true for the answer to change. Then it’s your call.

If you want more than short answers, the seller tips are the long versions of these, plus a few dozen I didn’t have room for here. Read the seller tips

Caroline Jeklin, REALTOR®, standing on a forest path, photographed in an arched frame

Cloverdale-based, Fraser Valley-wide

You don’t need to be ready. You just need a number.

Most of the conversations I have start a year before a sign goes up. Somebody wants to know what the house would fetch, or whether to finish the basement first, or how selling and buying at once actually works. That’s the right time to ask.

Send me the question. I’ll answer it properly, tell you what I’d want to know next, and leave the timing to you.

No pressure and no deadline — a conversation about what you’re weighing is genuinely useful on its own. More about how I work

Reciprocity Logo The data relating to real estate on this website comes in part from the MLS® Reciprocity program of either the Greater Vancouver REALTORS® (GVR), the Fraser Valley Real Estate Board (FVREB) or the Chilliwack and District Real Estate Board (CADREB). Real estate listings held by participating real estate firms are marked with the MLS® logo and detailed information about the listing includes the name of the listing agent. This representation is based in whole or part on data generated by either the GVR, the FVREB or the CADREB which assumes no responsibility for its accuracy. The materials contained on this page may not be reproduced without the express written consent of either the GVR, the FVREB or the CADREB.